eBay Selling Tips: Niches

How to Appeal to a Niche Audience to Multiply Your Profits

It sounds like a contradiction in terms – sell fewer items and sell more. But in certain circumstances doing exactly that can boost your eBay sales more than you might think.

Carving out your very own niche on eBay is the best way to get what every single seller is looking for, and that’s repeat customers. The more repeat customers you can get, the better your profits will be.

There are many different kinds of seller on eBay. Some sell in a specific category, some sell anything and everything they can get their hands on, and others sell only one kind of item. There are certainly some ‘anything and everything’ sellers that are doing extremely well for themselves, but as many internet marketers will tell you, the key to lasting success in any field is to learn as much as you can about a particular topic or niche, and to then make yourself indispensable in that niche.

This can just as easily be applied to eBay. If you choose a niche that appeals to you and source the products that fit within it, selling them at a competitive price and providing a fast and reliable service, you will soon find yourself firmly established in your own niche.

There are two important things to remember if you like the idea of niche selling on eBay. Firstly, make a point of creating your own unique ‘profile’ as a seller. By all means look at what other sellers in the same niche are selling, and check out the completed listings to help you judge which products to buy. But make sure you don’t copy another seller and sell exactly the same things they do – become known for being different instead.

Secondly, think about whether you could introduce some consumable products into your particular niche. If you sell printers this would be easy, as you can stock a range of printer cartridges that everyone will come back for time and time again. Basically, look for usable products that will run out and need to be replaced. So long as you provide an excellent service and a good price, there’s no reason to suppose your buyers won’t come straight back to you when they need more. Many people don’t have the time to comparison shop, and if they know they will get good service from you, they won’t even think about going elsewhere.

Sometimes narrowing your focus can be all it takes to multiply your profits. Instead of trying to sell to everyone, try and sell to a select group of people who know exactly what they are after.

You might be surprised at the results.

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